Susquehanna River Hawks Landmark Football Champions 2025 Premium Shirt
The Adidas story begins in 1924 in Herzogenaurach, Germany. Concepted in his mother’s laundry room, Adolf “Adi” Dassler and his brother registered the company “Gebrüder Dassler Schuhfabrik,” which translates to “Dassler Brothers Shoe Factory,” with the intention to provide athletes with the best possible sports gear. Dassler’s development of spiked running shoes using canvas and rubber, rather than the heavier, metal alternative, led many athletes to success, including U.S. sprinter Jesse Owens, who wore the shoes during the 1936 Summer Olympics, winning four gold medals, elevating the prominence of the sports shoe company. In 1949, Dassler registered both the name “Adolf Dassler adidas Sportschuhfabrik,” as well as a shoe with the now infamous, three-stripes logo. Fast forward to 1950, the birth year of the Samba; weighing 357 grams, it resembled more of a boot shape, in order to protect players from icy and snowy pitches, significantly different from the model we know today, which was reintroduced in 1972, as an indoor soccer shoe with a more streamlined design.Susquehanna River Hawks Landmark Football Champions 2025 Premium Shirt
The 1970s brought the introduction of the Trefoil logo (1972), along with a few other legendary sneakers, one being the Stan Smith. Although the court shoe was originally developed in the ‘60s with a French player named Robert Haillet, the shoe catapulted to success in 1973, when the American tennis superstar proudly added his name (and image) to the clean, white lace-up with signature green accents. This shoe became such a success off-court throughout the ‘80s, that it appeared in the Guiness Book of Records in 1989 after selling 22 million pairs. The Superstar sneaker, originally launched in 1970 with a distinctive, shell-toe design, later had its breakthrough moment when hip-hop group Run-D.M.C. wore the shoe and released “My Adidas” in 1986, making it a street style icon, not just a sports one. And when Robert Louis-Dreyfus became CEO in 1993, this new era began to take form—categorized by marketing and the intersection of lifestyle. Throughout the 1990s and 2000s, celebrity endorsements and the reintroduction of many retro sneaker styles through the Originals subcategory, spurred growth, along with incredible designer partnerships, like those with Stella McCartney, Y-3, and Pharrell Williams, which we still see today.
Product Highlights
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