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Experiences like this are becoming increasingly common, as fashion regulators push for supply chain transparency and industry organisations seek to close the gap between brands and the people producing for them. Regenerative leather advocate British Pasture Leather (BPL) runs four field days in the UK each year, while global non-profit Textile Exchange doubled down on taking brands to see Tier 4 suppliers in its recent “reprioritisation”. Brands are also getting in on the action: Portuguese menswear label Isto is making factory visits part of its transparency offer for customers, while French footwear brand Veja recently took a selection of press and industry peers (including Sojo founder Josephine Philips and footwear upcyclist Helen Kirkum) to see its wild rubber supply chain in the Amazon rainforest.Porsche 964 Brings Christmas Home Ugly Premium Shirt
In each case, the organisers cite a growing need to educate on production processes: if brand professionals and customers don’t understand how supply chains function, how can they see what impact their decisions have upstream, or contribute to improving them? On the flip side, how can brands better communicate their own efforts to improve the lives of producers without showing people firsthand — an experience that no amount of creative copywriting or video content can ever really capture. Over the past year, I have visited almost 50 fashion suppliers while reporting our ‘Made in Italy’ and ‘Made in the UK’ series. Every single trip lamented the lack of technical understanding and supply chain experience in the brand-side professionals they deal with on a daily basis. They say the lack of experience among buyers in particular makes their jobs more challenging: when buyers don’t understand the on-the-ground impact of their demands or decisions, suppliers are more likely to be backed into a corner on lead times and cost, and their investments or innovations are less likely to be rewarded. This can stall progress on sustainability, as well as on souring the relationships that are foundational to making good fashion products.
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