Orlando Magic Positive Vibes Only Shirt
A few weeks ago, I invited nine brands to tell the stories of their supply chain traceability journeys through a single garment. Each label had a different approach, and chose to focus on a different material, so the final outfits (we ended up with two) showcase a wide array of both challenges and solutions. Some brands are working directly with farmers to trace natural fibers back to their single origin, while others prefer aggregators with “batch traceability”, where products are traceable to a small group of suppliers. Some are exploring high-tech traceability solutions, while others are still operating across Excel spreadsheets. Some have fully fledged digital product passports (DPPs) already live on their e-commerce sites, and others are still working out how to turn traceability into transparency.Orlando Magic Positive Vibes Only Shirt
The result is a patchwork playbook you can pick and choose from, depending on the size of your business and the scope of your traceability ambitions. Whichever approach resonates most, traceability is increasingly time-sensitive. As the participating brands point out, the European Union (EU) is working fast to implement DPPs, and traceability is the linchpin that makes compliance possible. After all, if you don’t know where your products come from, how can you communicate that to consumers, or make improvements along the way? When Tamanna Mullen started building Arth Atelier two years ago, her plan was to create a fully traceable brand. It should be easy, she thought. Starting from scratch, she wouldn’t need to pivot an existing supply chain, made increasingly complex by years of offshoring, diversifying and racing to the bottom. But Mullen’s optimism soon dissipated. “I realized very quickly that full traceability is extremely hard to achieve,” she explains. “Part of the problem is that the system is set up in favor of mass production.”
Product Highlights
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