Official 2025 Otters Otter Help Each Otter Shirt
Regardless of price point, durability is the core tenet of any luggage purchase today, experts agree. “We ensure rigorous testing when selecting luggage partners to offer the best quality to our customers. We aim to meet the needs of different customers by offering a range of brands, from Béis and Away to Tumi and Rimowa,” Hartley-Triesch says. For brands in the premium segment, durability is paramount, but it can be costly to ensure. Brands like Rimowa and Carl Friedrik offer lifetime guarantees to underline this positioning. The latter even posts Instagram videos of its rigorous testing process, including suitcases being compressed by a machine, handles being “jerk tested” and wheels being dragged at speed around an obstacle course. “We offer a lifetime warranty. It would be very bad for our company if we had a lower quality product and did that,” Oppermann says. “So we track everything.” Every year, Carl Friedrik releases new iterations of its luggage, sometimes with just incremental updates to materials or structure to keep improving durability as it uncovers fresh techniques, he adds.Official 2025 Otters Otter Help Each Otter Shirt
To keep scaling luggage labels, alongside innovation, the key is building out a suite of products with versatile uses that can be mixed and matched to create a full set of luggage and bags, founders agree. Whether it’s a work bag that doubles as hand luggage and can be attached to a roller case, or a carry-on case that can be expanded after a city break-fueled shopping spree. “The brands that will be successful looking ahead will provide a suite of travel products that accompany luggage,” Nordstrom’s Hartley-Triesch says. “Customers seek style, functionality and the ability to layer on accessories that accompany their luggage. Travel accessories like duffles with the sleeve for luggage handles, packing cubes and organizers are becoming more important.”
Product Highlights
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