Officials The Game Is Not Over Shirt
Pietro Beccari with Bernard Arnault present the Auld Mug to Emirates Team New Zealand at a ceremony in Barcelona. Beccari has also collaborated with many designers whose names are already cemented in fashion history. How does one strike the balance between creative and corporate? “Perhaps the most important word is authenticity. We often tend to shield creative people from reality. Instead, I think in my dealings with them, there has always been a relationship based on sincerity: a space where I can say what I think, always respecting their creativity,” says Beccari. “At the same time, I confront them with responsibility and share a clear vision of where I would like to take the brand collectively. This sense of a common goal, of a space where you can say what you think, is the secret — a modus operandi that also leads to great confrontations and rapprochements. But where there is too much quiet there is a lack of dialogue and we lose sight of the common goal, the relationship and even the joy of creating and doing things together.”Officials The Game Is Not Over Shirt
We can’t help but ask about working with Pharrell Williams and Nicolas Ghesquière, creative directors of menswear and womenswear, respectively. “They are very different, and this diversity is a great asset. Consistency is a force in the mass market — where I worked for many years — because there you need to repeat the same message. In luxury, on the other hand, you learn that difference is the flint that lights the flame,” he says. “The distinctions between Williams and Ghesquière are intentional, and each has extraordinary qualities. The former brings with him a unique sensibility for all forms of culture; a boundless talent in many areas. Ghesquière, on the other hand, is one of the last great living couturiers. He designs collections by hand, he does not repeat himself, he forces himself to reinvent himself every time. There are very few like him.”
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