Official Theres No Place Like Columbus Shirt
Direct-to-consumer (DTC) revenues grew 15 per cent year-on-year; and wholesale was up 18 per cent. Footwear led Adidas’s growth, up 17 per cent year-on-year, driven by double-digit growth in its Originals, sportswear, running, training, specialist sports and performance basketball lines. Gulden called out the still-strong performance of hit shoes such as Sambas and Gazelles. “For those who think that this is dangerous, don’t worry, the heat of these is being managed,” Gulden said, noting that Adidas is selling the shoes on a much wider scale than it was 12 months ago. Focus areas for growth are “low profile lifestyle” sneakers (already generating buzz among fashion folks) and “lifestyle running” sneakers. Gulden also hinted at a Superstar comeback. Beyond shoes, apparel revenues were up 8 per cent year-on-year, while accessories were up 10 per cent.Official Theres No Place Like Columbus Shirt
By region, Latin America and emerging markets (including Southeast Asia and the Pacific region) performed well, up 26 per cent year-on-year and 23 per cent, respectively. European revenues were up 14 per cent year-on-year. Greater China revenues rose 13 per cent, as did Japan and South Korea. “There’s no doubt that our Chinese team are taking market share, we’re extremely happy with the development there,” Gulden said. On Japan and Korea, he added that the brand is trending positive in both of the “two trendy markets” in Asia. North America revenues grew 3 per cent year-on-year, slowed by the phase-out of the Yeezy business. (Growth rises to 13 per cent when excluding Yeezy sales the year prior.) US trade policy and tariffs were a major point of interest for investors. Currently, about a third of Adidas’s footwear is produced in Vietnam, and another third in Indonesia. The company has reduced China production to a minimum.
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