My Slop Bowl Runneth Over Shirt
Brands willing to open up their supply chains to consumers — and explain the choices behind them — are more likely to win long-term trust. Grassroots initiatives are cropping up across the UK that set a blueprint for a more transparent model, such as Herd’s field-to-fibre model, and British Pasture Leather’s mission to revive leather production — both of which encourage consumers to learn about how and where their products are made. “Brands are increasingly telling the stories of their connection to our country that are resonating with global consumers. They are also shining a light on their supply chains, which speaks to a customer who is more engaged with the provenance and the story of the product than ever before,” says Helen Brocklebank, CEO of British luxury trade body Walpole. “All of this is a huge opportunity for luxury fashion brands who manufacture in the UK and can tell that story of brand and national heritage.”My Slop Bowl Runneth Over Shirt
Storytelling and cross-sector partnerships will help to build momentum and prove the business case for investing in British manufacturing. “It’s not a pipe dream,” says Mansell. “The world has changed rapidly over the past five years. Be it circularity, transparency, or innovation in manufacturing techniques — it’s all pointing to a much greater likelihood of having some volume manufacturing back in the UK. It’s going to take investment and quite significant investment, but you can paint a picture that is not difficult to realise. It’s almost within touching distance.” Since becoming a vegetarian five years ago, protein has become a bit of an obsession for me. Passionate about health and nutrition, I know just how essential it is for maintaining good muscle mass (which begins to decline from the age of 30), to regulate satiety, and to nourish cells. Dr Emilie Steinbach, a neuroscientist specializing in neuro-nutrition who holds a PhD in Integrative Biology, writes more of its importance in her book Votre santé Optimisée. “[Proteins] enable us to function, they are essential for development, tissue growth, structure, repair, and communication between the different entities in our ecosystem.”
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