Campus Lab Uw Stevens Point Pointers Dad Logo Shirt
If high-profile creators won’t bother with traditional affiliate links, why is OneOff worth it? It’s the lowest possible lift, the founders say. “We’ve built something that’s truly passive revenue,” Maylack says. Plus, where the usual ‘link in bio’ or ‘link on stories’ approach feels clunky and less polished (and again, takes time), with OneOff, creators don’t need to promote it to profit. Though, of course, a post or two is sure to boost their earnings. For now, the gamified search engine is relatively limited in its use cases as the team tests consumer behaviour and plans to raise another funding round in June. “For now, we just want people to get familiar with the product, engage in a really simple way,” Talu says.Campus Lab Uw Stevens Point Pointers Dad Logo Shirt
Post-June funding round, the plan is to scale OneOff beyond a gamified search platform using these insights to inform which new creators to bring on board; which brands to partner with; what built-out features would generate the highest traction. Right now, there are approximately 30 items per creator. This will grow. The option to refine search by price and product category are on the cards, too. Then comes the personalisation. The end goal — or OneOff 2.0 — is for users not to have to search for what they want to wear anymore. OneOff will know that they like the style of Hailey Bieber, Sofia Richie Grainge, with a little Kaia Gerber thrown in, and recommend products accordingly. This AI stylist will boost retention and engagement; generate more affiliate revenue; and encourage more creators to get on board, is the hope.
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