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So go ahead—hop onto the boat shoe trend. And consider styles that feel slightly off-kilter and updated. The end result, as the fashion plates above show, is that it can be a surprisingly cool summer staple. Ahoy! On 15 April, Vogue Business hosted a private dinner in Paris in partnership with Certilogo, the end-to-end digital product passport (DPP) specialist acquired by Ebay in 2023. The dinner, which welcomed over 20 digital leaders across brands including Chanel, Givenchy, Maje, Balenciaga and Ganni, was hosted at the iconic La Fontaine Gaillon restaurant in the second arrondissement. Following a champagne reception, guests gathered to hear from Vogue Business head of advisory and custom insights Anusha Couttigane, who kick-started the evening by sharing insights from the latest Vogue Business Index. The 10th edition of this flagship study, which ranks the top 60 global luxury fashion brands, uncovered that the adoption of DPPs now sits at 67 per cent. With the European Union’s DPP legislation mandating greater transparency on product provenance, environmental impact and supply chain information, this figure is quickly rising. But while this widespread change is a key initiative for brands, the impact on consumer experience still widely varies, with consumer awareness of DPPs still limited.Officials Ronald Reagan Sold Crack Shirt
For luxury brands, the requirement to provide DPPs is becoming a given. However, ensuring this is delivered in a meaningful way that elevates customer service remains a quandary for many. Michele Zuccheri, head of business development at Certilogo, explained how the company delivers relevant information in an educational and entertaining way to shoppers through its engaging, interactive platform. The Certilogo ecosystem also builds in circularity as a service, helping to integrate resale and elevate the brand experience through storytelling and personalised engagement. This bridges the divide that is often experienced by shoppers when implementing DPPs. By creating additional brand touchpoints during and post-sale, Certilogo prompts more sustainable behaviour from customers when they make their purchases in the primary market, encouraging them to think about the full life cycle of the luxury goods they are investing in.
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