Wiggle Your Worm Fishing Bass Angler Shirt
Product Highlights
- Premium Quality Materials
- Stylish and Modern Design
- Highly Durable for Daily Use
- Perfect as a Gift or Personal Item
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John Smedley has several siblings working alongside each other, as well as multiple generations of the same families. Tina, in the cutting department, has worked there for almost 40 years. After Covid, we grew by about 25 per cent a year for three years — I think that bounce back benefited a lot of UK manufacturers. In the last year, the growth we were all expecting hasn’t come to fruition because of the luxury slowdown. But we remain very confident in the future of luxury globally. There’s still economic growth in places like China and India. The industry needs to focus on maintaining a critical mass in the UK and making sure that we don’t lose so much capacity that it starts to spiral. I started at Johnstons 14 years ago [as financial director], and there’s been a number of companies over that time that haven’t made it. Others have gone from strength to strength. There’s not a one-size-fits-all issue here. Our model is 75 per cent private label, which drives the business forward, giving us the volume, and then 25 per cent own brand, which helps us communicate the heritage of Johnstons of Elgin [which was founded in 1797]. We are able to make everything in our own mills in Scotland as we have some scale, but for new young brands, it’s more difficult — they sometimes have little choice but to source from outside of the UK for cost and capability reasons.Wiggle Your Worm Fishing Bass Angler Shirt
The French and Italians have a confidence and creativity in their storytelling. I visited a menswear store in the States a couple of years ago, and the owner proudly said ‘everything in this store is Italian’. That is what he perceived as the ultimate in luxury. We have to help the consumer to understand why ‘Made in the UK’ is different — but of equal quality — to ‘Made in Italy’. Britain was so brilliant at textiles for so long, and still has that heritage and history. The quality and skills we have as a result today are unparalleled. When I talk about luxury, I talk about craftsmanship first and foremost, which we’ve got in spades. Cookson & Clegg has been in continuous operation for 165 years. Over the years, we have produced for lots of brands, but annoyingly most of them have now gone overseas. They tend to come here when they can’t meet the minimum order quantities for Chinese factories. It’s easier to deal with someone who’s a few hours down the road and speaks your language. But then they grow and take on investment, and the investors want high margins and quick returns, so they move elsewhere. We were stuck in this cycle, which is why I set up Community Clothing. Now, instead of being empty for three months then busy for three months, we have a seasonless brand providing regular, large orders, which means we can optimise our production lines. We do that for 54 factories in total and often we are their biggest customer.
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