Minnesota State Bird Common Loon Ice Oushirt
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Joylux and Respin recently partnered to develop the vFit+ device, which uses red‑light technology to build up pelvic floor strength. Major beauty retailers are also picking up on the intersection of wellness and menopause care. “As the conversation around menopause becomes more open and destigmatised, we’re seeing greater consumer demand for solutions that support this important life stage,” says Laura Beres, VP of wellness at Ulta Beauty. “With that, we have seen continued momentum and interest around the category since we introduced menopause care into our assortment in 2022.” Beres highlights Womaness’s Let’s Neck and Me No Pause supplements as particularly popular products, “thanks to their targeted symptom support and consciously formulated ingredients”, in addition to Vichy’s menopause-specific, dermatologically developed Neovadiol skincare line and Better Not Younger’s lead in haircare with products addressing hormonal changes.Minnesota State Bird Common Loon Ice Oushirt
Moving forward, Beres says, Ulta will “explore more cross-category storytelling — highlighting menopause care within beauty routines, wellness rituals and educational content both in-store and online”. Lisa Payne, head of beauty at trends intelligence firm Stylus, points to the opportunity beauty and personal care brands have to tap into growing demand for instant and long-term treatments. “Many brands are already capitalising with cooling sprays for hot flushes or hormone-helping supplements, but we are expecting to see more innovation in holistic beauty presentations that take into consideration the full spectrum of symptoms and changes that occur for women in their midlife journeys — from brightening skincare and intimacy gels to mind-soothing scented body or haircare.”
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