Pimento Cheese 2028 Election Tee Shirt
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Many remain hopeful that the remainder of 2025 will offer more fertile ground for deal-making. “We are seeing a very rich pipeline of interesting brands and also interested investors in the beauty category,” says Federica Levato, senior partner at management consultancy Bain & Co. Levato doesn’t expand on the brands, but notes, “We may be experiencing global uncertainty, but we believe that the beauty industry has proven to be not only resilient during macroeconomic crises or uncertainties, but also sustains a decent level of growth and development after a crisis.” The brand: Rhode delivers minimalist, high-performance skincare and cosmetics focused on barrier repair and the now iconic ‘glazed doughnut skin’ aesthetic. Launched in 2022, the brand reportedly reached nearly $200 million in annual revenue within just two years, driven by global expansion across the UK, Canada and several EU markets in 2023, as well as a successful entry into colour cosmetics with lip tints and blush. Per influencer marketing tool CreatorIQ, Rhode’s earned media value (EMV)* soared 366 per cent year-on-year to $248 million in 2024, fuelled by viral moments, including lip gloss phone cases, buzzy NYC and LA pop-ups, and founder Bieber’s personal social engagement.Pimento Cheese 2028 Election Tee Shirt
The investor perspective: Rhode’s swift ascent, strong brand identity and still unrealised opportunity to enter broader distribution via retail partnerships, make it an attractive acquisition target. “Hailey Bieber and her team have done a terrific job of being able to produce skincare products that resonated with the consumer, very high-repeat-rate items, with good margins,” says Nicole Quinn, partner at investment firm Lightspeed Ventures. “It’s a brand that investors respect.” Rich Gersten, co-founder and managing partner at investment firm True Beauty Ventures, says the primary consideration for investors will be whether this three-year-old brand’s explosive growth will stand the test of time.
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