Hardy Sam

You’ll probably never spot Mary-Kate or Ashley wearing a fitted trouser—the two prioritise comfort above all else. For an affordable find, Cos’s are d…

Although summer is ending, a universal footwear favorite is carrying over into the next season—the soft ballet flat. Flexible, comfortable, and versat…

If you’ve been craving a change—and hearing the siren’s call of the hair salon—consider this your sign. Emma Stone, Kim Kardashian, Selena Gomez, Riha…

“520 and Qixi used to be mass-participation rituals around romantic love, but they’ve become more transactional: discounts, limited drops, live-stream…

Bonhomme adds that younger, educated women are increasingly opting out of a deal that no longer looks attractive. “Marriage in China still comes with …

Brands are doing such brilliant videos, and product placement is everywhere. But the consumer is being entertained and sucked into a world through vid…

I think because often it’s people in their houses, it’s scrappy, so brands look at that and think, “Oh god, that’s not for us.” But there are so many …

“I feel like resistance is futile when it comes to live shopping. We see how big it is in China and now it’s really taking off in the US with Whatnot …

While live-stream shopping has been big in China for almost a decade, popularized by Alibaba-owned shopping site Taobao, the concept has been slower t…

Across the board, brands should keep gifting front of mind, experts say, as assortment discipline will be key this season. “For fashion, that means cu…