Fashion

This is the first of many electronic music activations the retailer is planning, Crisp says, to align with the music-loving consumer. “We are continui…

American Express is one of the most active brands across the festival circuit, via event sponsorship, special areas for cardholders, discounts and exp…

For other brands who aren’t lucky enough to be chosen, all is not lost. Many mainstream labels from Hunter to Depop have found ways to align with Glas…

Revolve Festival is the blueprint for brand-run festivals, having first launched in 2015. This years attendees included Cara Delevingne and Julia Fox….

“We decided we have a long history of working in the intersection of music and fashion, and today we know that intersection is more relevant than ever…

Elsewhere, Sol de Janeiro broke new ground as Coachella’s first official fragrance partner, with a desert pop-up that encouraged guests to “cool off”,…

Timing is everything at Coachella, as the event runs across two consecutive weekends, unlike other festivals. While 57 per cent of Coachella’s total M…

“Today, festivals aren’t just about the line-up — they’re cultural barometers, reflecting how people express themselves, connect and experience the wo…

It’s the right time for a new model, Cohen and Leff agree. Cohen recalls advice he gave students on a recent Parsons School of Design panel: “I told t…

Christina Ripley, director of brand and strategy at Christopher John Rogers, agrees. “We always love any moment where we can be face to face with the …