Isaiah Jones Defensive Back Vintage Shirt
Who are the designers that can distill those issues and information into a company that supports communities, takes a stand, is accountable for its actions, and offers truly sustainable and ethical products? The corporations with bottom lines and billionaire shareholders to please aren’t going to be first, though they do need to start moving in that direction if they want to stick around. In the near term, it’s the smaller, independent designers who are best equipped to make significant change and deliver the message to their communities in an honest and authentic way. First, because they’re nimble and may not have shareholders to report to, and second, because they already speak directly to their customers and understand what they want from fashion. Just as importantly, they have plenty to lose; failing to respond to the moment or embellishing their efforts could result in backlash or potentially going out of business, something that isn’t as immediate a threat for heritage brands. “I think the collective consciousness of fashion has no choice but to shift at this point,” Drakeford says. “It’s a trend now, but there will be a time where it needs to become sustainable and regenerative and actually stick. It will take that two-fold process of accountability and responsibility to make it happen.”Isaiah Jones Defensive Back Vintage Shirt
“If you want to be on the wave of the future, and you want to actually paint the future and break with the status quo, you have to be willing to make bold decisions,” McGuire adds. “For corporate brands, that can be difficult with the landscape of venture capital funding. But we try to emphasize the importance of really paying attention to your responsibilities [as a brand] within intersectionality. Any brand that is on that wave is automatically willing to at least do some introspection to ask, ‘Where is our accountability, and how can we make more intentional actions? What is our responsibility to our consumers?’ These brands can’t operate in silos anymore, and can’t think that ‘business as usual’ is going to shield them from the impacts of an unstable social climate. Brands have to really understand that they have much more responsibility now than they have been given in the past.”
Product Highlights
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