We All Leave Shirt
Piaget launched the Sixtie model at this year’s Watches & Wonders, a women’s watch that echoes the one owned by Andy Warhol. Formula One’s popularity was recently turbocharged recently by the Netflix release Drive to Survive. Coming up next is the F1 movie starring Brad Pitt, which is slated for release this summer. So it’s no surprise watchmakers are doubling down on their investment in the sport, which was particularly evident at this year’s fair. Tag Heuer, which signed a decade-long partnership with Formula One (as part of LVMH’s partnership, which also includes Louis Vuitton) as its official timekeeper, won the show with a Formula One-themed booth featuring the actual cars of Senna and Verstappen. The Swiss brand also presented its Formula One watch first introduced in 1985 while unveiling the limited-edition Monaco Split-Seconds Chronograph to coincide with the racing class’s 75th anniversary this year. “You can’t get involved in Formula One and not celebrate all of its forms, including with exceptional pieces. We don’t use Formula One as an advertising platform — we have a very strong bond,” says Pin.We All Leave Shirt
CEO Antoine Pin is refocusing the brand with a campaign that underlines its history with sport, alongside ramping up its innovation and global growth. Meanwhile, IWC Schaffhausen showcased a car from the F1 movie “that was catapulted in the air and smashed into pieces with smoke coming from it”, McUtchen enthused. “ Formula One is a zeitgeist that cannot be fully owned. But the sport is nowhere near its peak zeitgeist, we’re going to see the sport reach incredible heights.” Milan Design Week and its headline event, Salone del Mobile, are more than a furniture showcase — they have become a barometer for where design, fashion and luxury are headed next. Every April, Milan transforms into a hub for creativity, attracting designers, luxury houses and tech innovators from around the world. And as the lines between fashion, interiors and experience-driven retail continue to blur, brands are using Milan Design Week to deepen consumer engagement, test new product categories and reinforce their luxury credentials.
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