Wear The Crown Chicago Bear King Of The North Shirt

Wear The Crown Chicago Bear King Of The North Shirt

Experts have noted an adjustment across the board when it comes to pricing. “Watches are 100 per cent better value for money than they have been in the past,” says Andrew McUtchen, founder of watch media platform Time+Tide. “It has been a red-hot topic among watch collectors. There have been several years of scratching heads just thinking, what is the logic [to pricing]? Whereas this year, things are making sense.” He cites new models of the Jaeger-LeCoultre Reverso at “a sensible price”, along with the Rolex Land-Dweller, starting at €12,800 excluding taxes. “With a new movement, that sounds pretty reasonable to me,” he adds. “The question isn’t, would there be a watch that is too expensive? It’s more a question of, is it too high for what it is?” says Cyrille Vigneron, Cartier chairman of culture and philanthropy and president of the Watches and Wonders Geneva Foundation. “Those who are very clear on what they do have no problem. We don’t see price sensitivity in general. Value for money and perceived brand perception are the key elements that could make the difference.”Wear The Crown Chicago Bear King Of The North Shirt

Speaking of retro inspiration, last year Piaget launched a re-edition of the watch style once owned by Andy Warhol (which Piaget renamed Andy Warhol thanks to a partnership inked last year with the Andy Warhol Foundation). “We’ve had many orders from collectors,” says Piaget CEO Benjamin Comar, who hosted a dinner for the fair’s Warhol watch collectors. This year, Piaget launched other versions of the coveted watch as well as a brand-new women’s style. Named Sixtie, the ’60s-inspired trapeze-shaped watch with gadroons on the bezel echoes the timepiece of Warhol, while the campaign, lensed by Brigitte Niedermair, is also inspired by the decade. Comar notes the rise of “shaped watches”, meaning non-round styles, which includes the Andy Warhol and the Sixtie. “ Creativity, whether it’s in watchmaking or jewellery, is increasingly appreciated by customers. Clients see a lot of things, so when we can surprise them, bring them something new, it’s a good thing,” he says.

Wear The Crown Chicago Bear King Of The North Shirt

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