Not All Monsters Are Imaginary Anti Ice Abolish Ice Protest Shirt
Former PVH chief supply chain officer and now independent consultant Bill McRaith is hoping to convince more brands and retailers of this via Project Interlace, his initiative that crunches the numbers on how a more balanced mix of onshoring and nearshoring, combined with offshoring to further-flung countries, can benefit the bottom line. “We recognise in the modelling that the product will cost far more to make in the UK, but it doesn’t matter because you’re only making the stuff that will sell,” he explains. “It’s more complex upfront, and yes, your margin might look smaller,” says British fashion designer Maria Grachvogel, who transitioned her business to a made-to-order model with UK-based factories years ago. “But I’m not sitting on excess inventory or spending a fortune fixing production issues from abroad. I know what I’m making will sell. It’s slower at first, but much more sustainable — financially and environmentally — in the long run.”Not All Monsters Are Imaginary Anti Ice Abolish Ice Protest Shirt
Manufacturers on the luxury side remain stoic. “After Covid, we had three strong years of growth. But in the last year or so, luxury demand has slowed, and we are looking at supply chain pressures, inflation, national insurance rises, and all kinds of environmental challenges including decarbonisation,” says Chris Gaffney, CEO of Scottish mill and knitwear brand Johnstons of Elgin, which makes for the likes of Burberry and Hermès. “But at the same time, we are very confident in the future of global luxury. There’s still economic growth in places like China and India.” Educating consumers is another piece of the puzzle. If brands want to charge a premium for British-made garments, they must invest in storytelling that resonates. “If brands are not able to justify the cost of making in the UK, it’s because the end consumer doesn’t see high enough value in something that is made in the UK or uses British fibres as opposed to Chinese manufacturing or acrylic fibres, for example,” says Jess Mcguire Dudley, managing director of knitwear brand and manufacturer John Smedley. “Brands need to educate their consumers.”
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