Quinn Hughes 43 Minnesota Wild Hockey Quinnesota Shirt
Brands and manufacturers have a critical role to play in incentivising and de-risking this investment. By demonstrating successful collaborations, embracing circularity and actively communicating their progress, manufacturers can help to shift perceptions of risk and strengthen the case for funding UK-based production. Brands, meanwhile, can share the cost and risk of innovation — through joint R&D, pre-orders or co-investment in local infrastructure — and prioritise suppliers that offer transparency. Experts stress the need for longer-term partnerships and guaranteed volumes from brands — however small — to help manufacturers plan staffing, invest in equipment and remain operational. This is why the push for procurement is so strong. “I would like to see retailers make a commitment to the suppliers to say, ‘X percentage of our production will be with you’. We don’t know the style yet. We don’t know the fit, we don’t know the fabric, but we are going to keep you busy and you can plan for that and you can staff for that,” says Simon Platts, sourcing consultant and former sourcing director at British fashion e-tailer Asos. “That gives manufacturers the confidence to scale.”Quinn Hughes 43 Minnesota Wild Hockey Quinnesota Shirt
Dior was applauded for using its Cruise 2025 show, held at Drummond Castle in Perthshire on 3 June 2024, to highlight Scottish manufacturing and textiles. To help get there, work is underway to convince buyers that British production can be a more economical choice than relying heavily on overseas factories, if you look beyond the upfront cost. The globalised model of production often leads to over-ordering, with long lead times forcing brands to gamble on consumer demand. “Roughly 40 per cent of imported garments don’t sell at full price,” says Jenny Holloway, founder of London-based manufacturer Fashion Enter and newly appointed chair of the Apparel & Textile Manufacturers Association. “That’s profit left on the table — it’s not just wasteful, it’s economically unsound. Yes, the unit cost is higher. But when you factor in everything else — overproduction, shipping, markdowns and returns — the margin story flips.”
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