Trust Your Eyes Not Their Lies Tee Shirt
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“I’m going to be at Pilates for the next hour, could you go to Selfridges and pick up the below order?” I message my Wheely chauffeur Ionel from the gym changing room, quickly following up with a screenshot of a Jacquemus raffia bag and order number. “Of course,” he responds near instantly, “back soon.” An hour and a half later, I finish Pilates and get ready, and when I put my gym bag in the boot of the car, the Selfridges bag is staring back at me. Throughout the day, I engineered a few of these scenarios, as I cosplayed a much wealthier person than I am. I got a blow dry while Ionel picked up some dresses from Alice & Olivia; I had lunch while he went to a wine shop to grab a bottle of champagne. And at the end of the day, he took me home with all my ‘purchases’ in-hand (the Jacquemus bag and dresses were each loaned for the purpose of this article).Trust Your Eyes Not Their Lies Tee Shirt
“I have a credit card I can use,” Ionel says as we discuss shopping for clients. “I can go and buy anything you need [up to £350] and it’ll just be added to your invoice at the end.” As part of the new service, Wheely chauffeurs can pick up orders, queue at stores and even buy items on behalf of clients. Ionel works for luxury car service Wheely, which soft launched shopping features as part of its concierge service — where drivers can run errands for customers for a set period while they relax at home — two years ago. Now, taking it a step further, Wheely members in London, Dubai and Paris, who have taken more than 15 journeys in the past six months, can book a driver for a full or half day to go shopping or collect orders on their behalf. Wheely CEO Anton Chirkunov noticed clients were asking drivers to stop off so they could pick up shopping, even on single trips, and saw an opportunity. It’s a sign of the times: ultra-high-net-worth individuals increasingly value convenience and speed above the lure of a luxurious in-store shopping experience. There are already many top-tier clients with busy lives who “delegate” their purchases to personal shoppers, points out Federica Levato, senior partner at management consultancy Bain & Co.
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