Fashion

Last year’s Met Gala theme, “Sleeping Beauties: Reawakening Fashion,” spotlighted one-of-a-kind fashions of the past. Approximately 250 items were dra…

Out of home — or what Campbell calls “the real stuff” — is coming back. Heaven Mayhem bought the famous Sunset Strip billboard (yes, the one by Chatea…

In Vogue Business’s survey of almost 1,000 Vogue and GQ readers, when asked what luxury brands could be doing to better appeal to consumers, develop n…

Campbell calls the current tracking abilities across platforms “creepy but effective”. “You Google a jacket, and suddenly it’s following you on Instag…

Pia Mance, who launched accessories brand Heaven Mayhem in 2022, initially dipped her toes into paid advertising with a “tiny” daily budget of $15 on …

In Freja’s early days, Lei operated with a two-campaign structure, consisting of two to three ad sets each; three to five creatives per set. “I ran ea…

In the last 10 years, Google, Facebook and Instagram — and now, increasingly, TikTok — shaped brand marketing budgets. “Honestly, they’ve owned the wh…

In hindsight, Lei founded her brand at the tail end of digital marketing’s glory days. This month alone, Google and Meta both became embroiled in anti…

Creative transitions come with challenges. “Change is great, it grabs the headlines, but when a new creative director arrives, the impact takes 12 to …

“The problem is that the traffic is down,” Kering’s Bellettini said during the company’s earnings call. “The challenge is to offer products without di…