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She explains that, after the Covid pandemic, many designers in South Africa carved out their own retail opportunities and began selling garments direct-to-consumer (DTC) via social media platforms such as Instagram and Whatsapp. “The old [fashion week] model was built for a world that moved at a different pace and operated within a very different structure,” Booyzen says. “Over the past few years, it became clear that for SAFW to continue leading and serving the industry, it needed to evolve.” It’s not the first time a regional fashion week has been put on hiatus while its organizers reassessed. Stockholm Fashion Week was cancelled — primarily on financial grounds — in July 2019. It returned this year, buoyed by fresh government funding, though its schedule was relatively lean.Grinch I Never Dreamed Id Grow Up To Be A Spoiled Wife Of A Grumpy Old Husband Shirt
Finding the right sponsors has been an ongoing challenge for SAFW. “South African Fashion Week is not funded or supported by the government or any institution,” Booyzen says. “We rely on corporate sponsorship, which is a constant challenge in a space overwhelmingly dominated by sport when it comes to sponsorship spend.” Booyzen is working closely with a small team of creative strategists, industry advisors and business consultants to help transform SAFW into a hybrid platform that blends physical and digital experiences. “The new SAFW will move beyond being a single event to becoming a year-round ecosystem,” she says. “It will focus on digital storytelling, designer visibility and meaningful market access — both locally and globally.” The goal is to facilitate that through retail collaborations, art and design crossovers, education, and digital content creation.
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