Indiana Hoosiers Vs Ohio State Buckeyes Battle For The Big Ten 2025 Helmets Shirt
Some brands are cautious about sharing their traceability process publicly, for fear of competitors encroaching on hard-won supplier relationships and pushing suppliers beyond their capacity. But this isn’t a fear Pertile shares. “If a brand wants to understand where their competitors are making products, they can find a way to get that information. They can go to the factory and see which other brands are on the production line, or they can check Open Supply Hub. From my perspective, our customer needs to know the story of our products and that’s why we want transparency.” Some brands and producers — including BPL — are trying to bring traceability stories to life by offering field trips and studio tours, either to other industry players or to consumers. Others are using the product itself to tell the story. Secondhand retailer Beyond Retro recently released the Walulu — a riff on the viral Labubu, except it’s made from upcycled denim in the shape of a whale, because textile waste is a “whale of a problem”. Beyond Retro founder Steven Bethell’s way of saying that “the medium is the message”.Indiana Hoosiers Vs Ohio State Buckeyes Battle For The Big Ten 2025 Helmets Shirt
Beyond Retro sources post-consumer denim waste through its parent company Bank & Vogue, one of North America’s leading traders of used goods. As a result, it has a reasonable amount of traceability from collection onwards, but there are still blind spots, says Bethell. Bank & Vogue owns a remanufacturing facility in the Kandla Special Economic Zone (KASEZ) in India, and each incoming shipment is audited to make sure it only contains post-consumer textile waste from the US, he explains. “The biggest superpower we have is that we own the ecosystem, which makes supply chain traceability a lot easier,” Bethell adds. “But I can’t be very specific about which part of the US it came from, or which specific charity retailer we collected it from. I can just tell you they came from a big pot of unwearable jeans.”
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