No Milk For White Babies Letter Shirt
And while the exact shades and packaging have yet to be revealed, McGrath impresses on me that the LV signatures are there. Still, it goes beyond being inspired by the house’s iconic vanity cases and trunks. “It’s about the art of living,” she explains. “It’s the textures of the leathers, the colours from the collections, the codes of the house – these have all been springboards to the imagination and every detail has been considered with the same level of artistry as the maison’s most legendary creations.” Expect to cherish each piece as an heirloom, just as you would a Vuitton trunk, a handbag, or a piece from a ready-to-wear collection. With the fall/winter 2025 shows in full swing, no one is busier than makeup artist Dame Pat McGrath. But today, McGrath, who will clock up 15 shows this season alone, is taking a moment to reveal something huge exclusively to Vogue: Louis Vuitton is launching its first, much anticipated foray into makeup—La Beauté Louis Vuitton—and McGrath is at the helm. Stepping into the newly created role of creative director of cosmetics at the house (Jacques Cavallier-Belletrud leads on the existing fragrance line as master perfumer), McGrath has already been behind the scenes at the shows for the past 20 years, and working on the product development of this line for the past four—all while presiding over her own eponymous brand, Pat McGrath Labs.No Milk For White Babies Letter Shirt
Makeup aficionados will know this isn’t the first time McGrath has created products for a major brand. While not as forward-facing, she was the mastermind behind the launches of Armani, Dolce & Gabbana, and Gucci’s beauty lines. But this, this, is something special. And now that she can talk about it at last, her excitement is palpable. “People have been asking me for years, ‘When is makeup coming for Louis Vuitton?’ Now I can finally say it’s happening,” she says. “I have been creating makeup looks for Louis Vuitton for many years. We have a shared vision of beauty and collaborate in a way that feels entirely natural, but every season, there is a surprise and a twist! La Beauté Louis Vuitton is a perfect extension of the journey we’ve been on together.”
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