Officials 2026 Saturdays Im All About The Hoosiers And On Sundays Im Crazy For My 49Ers Shirt
“We don’t view ourselves as an American brand. I like to think of us as a global company with American roots. If you look at the values that characterise the company — authenticity, timelessness, sense of possibility — those are global values. Global values rooted in American history.” After months of speculation around his future post-Loewe, Jonathan Anderson was announced as the artistic director of its LVMH stablemate Dior Men on Thursday. While many expect him to eventually helm both the men’s and womenswear businesses at Dior, for now, he’s well placed to drive the future of menswear from one of the market’s most coveted roles, following the departure of Kim Jones in January. Anderson has a strong track record in menswear, having launched his eponymous label JW Anderson as a menswear brand in 2008 before adding womenswear two years later. “Menswear, and its redefinition, is the foundation of Jonathan’s design practice,” says Vogue Runway’s Luke Leitch. “When he started back in 2008, JW Anderson’s collections were often bold and sometimes quite rough-edged challenges to gender norms in fashion. I think his legacy (so far) in the menswear space is that the ideas that first seemed avant-garde when he expressed them have since found a wide social currency.” At Loewe, Anderson turned a once inconsequential menswear business into a burgeoning brand. His collections, with far-reaching references from the emergence of the metaverse to artist Richard Hawkins, helped usher in a playful menswear mood over the last five years. Coupled with a heady network of buzzy young ambassadors like Josh O’Connor, Drew Starkey and Kit Connor, viral unisex accessory the Puzzle bag, and cultural touchpoints like Challengers, the brand reached the level of influence usually reserved for luxury’s biggest players.Officials 2026 Saturdays Im All About The Hoosiers And On Sundays Im Crazy For My 49Ers Shirt
Menswear may represent a relatively small portion of its overall business, but Dior is one of LVMH’s most storied flagship brands. While lesser-known Loewe was in many ways a clean slate upon Anderson’s arrival, he has a deep brand heritage to grapple with this time around. And as LVMH meets continued headwinds amid the luxury slowdown and US tariffs — with Dior performing “below average”, per the group’s latest earnings — leadership will be keen for reinvigoration. At Loewe, Jonathan wasn’t particularly beholden to the archives. He could think of it as a “cultural brand” that responded to the art, film and music worlds rather than its own past, says Samuel Hine, global fashion correspondent at GQ. “The Dior archives contain some of the most significant pieces of fashion history; these were a consistent starting point for Jones’s collections. I’m guessing Jonathan will think more like Hedi Slimane, who embraced Christian Dior’s spirit of modernity, rather than his actual design references,” adds Hine. (Slimane was the creative director of Dior Men from 2000-2007.)
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