Officials Anaheim Ducks X Motorcyles Harley Davidson Skeleton Double Sided Graphic Shirt
For Dwyer, the industry needs to abandon the idea that sustainability can be framed as a selling point at all. “Nothing we do is sustainable,” he says. “We have to move past using environmental responsibility as a marketing claim or a product benefit. Environmental responsibility must become the norm for all companies.” The deadline for EU member states to translate broad-sweep sustainability regulations into tangible progress is looming, and Italy has put the latest stake in the ground. At the Venice Sustainable Fashion Forum in October, Italy announced that it is working on extended producer responsibility (EPR) legislation for the textile sector, expected to come into force in the first quarter of 2026. It’s a quick turnaround for brands currently in the dark about how to prepare and how much budget to allocate for EPR fees. Laura D’Aprile, head of the department for ecological transition and green investments at the Italian Ministry of the Environment and Energy Security, said the draft decree has already undergone two stages of consultation and is currently being finalized at the Ministry’s Legislative Office, at which point the details will be shared. All EU member states are required to implement EPR for textiles by April 17, 2028 under the EU Waste Framework Directive, which came into force on October 16. Exactly how this happens is open to interpretation. Per EU protocol, each member state will dictate its own terms, meaning EPR will differ between markets — a logistical nightmare for brands that operate across borders.Officials Anaheim Ducks X Motorcyles Harley Davidson Skeleton Double Sided Graphic Shirt
“Directives are adopted at EU level, but then have to be transposed by member states,” says a spokesperson for the EU Commission. “This means that it is up to each individual member state to develop its own laws to determine how to apply these rules.” EPR is the first of several pieces of EU sustainability regulation beginning to roll out that are subject to countries’ own interpretations, causing confusion for brands and factories alike, who are craving simpler and clearer rules on compliance. “Directives are adopted at EU level, but then have to be transposed by member states,” says a spokesperson for the EU Commission. “This means that it is up to each individual member state to develop its own laws to determine how to apply these rules.” Currently, only France, Latvia, Hungary and the Netherlands have EPR schemes in place. Others are taking steps in the same direction. Spain has published draft legislation, which is now open for consultation, and Germany has also announced that textile EPR is in development. Norway’s Environment Agency submitted a proposal for textile EPR to its Ministry of Climate and Environment on October 28, expecting it to come into force in January 2027.
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