Officials Seattle Seahawks Baby Yoda Cute Football Crossover Shirt
@PatheticFashion’s Berragan echoes this sentiment, noting how memes are unexpectedly effective for product discovery. “I get tonnes of people commenting ‘ID?’ on memes to find out what product screenshot I used.” Brands are taking notice. “A lot of our clients — Salomon, Roa, Asics, Vans — frequently appear on pages like @TemalaPaire and @Yugnat999,” says Radical PR lead Sarah Mahgoub. Some brands have begun leaning into this by gifting meme account holders, she adds. “Industry players following these accounts can be subtly influenced. Strategically, we’ve pushed for this kind of atypical paid content for our clients,” Mahgoub explains. Considering the sometimes tongue-in-cheek nature of these memes, is there any risk in being featured? Mahgoub doesn’t think so. “It’s rarely negative, and, in my opinion, has a neutral impact. Plus, it’s fleeting — you see it, get the joke (or not) and move on,” she says. Mahgoub adds that starter packs don’t usually critique the product itself, but rather a consumer archetype, which, in reality, exists within a brand’s audience. “Ultimately, being part of the conversation signals a brand’s relevance in fashion culture, which is a good thing.” Still, not every brand can — or should — lean into memes. “I always urge brands to think about their core identity. Is humour part of it? Do they have a founder who enjoys being cheeky or self-deprecating?” says Chen, who notes that designers like Marc Jacobs and Thom Browne have a sense of humour fitting for the format.Officials Seattle Seahawks Baby Yoda Cute Football Crossover Shirt
For her, it’s not as simple as just creating content in the starter pack format. It has to feel authentic to the brand. “If it makes sense for your DNA, go for it. But don’t force a trend if it doesn’t align with your brand identity,” Chen says. Far from being just internet humour, fashion memes are reshaping the way trends are discussed, discovered and even dictated. They challenge the polished, aspirational nature of influencer marketing while offering something just as valuable: cultural relevance. And in an era where attention is the ultimate currency, that might be the most powerful influence of all. “The objects in the memes will evolve, but the format itself feels classic,” Chen continues. “It’s not just a passing trend — it’s a format for cultural commentary that’s here to stay.”
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