Officials Win Or Lose Seattle Seahawks Forever Shirt
For activist and filmmaker Emma Håkansson, whose non-profit Collective Fashion Justice advocates for animal and human rights in fashion supply chains, there is a clear distinction between real and faux fur, even if they look the same. “There’s nothing wrong with using cheetah print, but there is something wrong with using cheetah skin,” she says. “If we stop using real animal fur, that’s a good thing because we are moving beyond violence against animals and the environmental consequences of that.” But while the leather alternative space has seen significant interest and investment — with brand support spanning from Hermès to Ganni — fur alternatives have largely flown under the radar. Italian manufacturing conglomerate Gruppo Florence is one of the innovators supplying luxury brands with animal-based fur alternatives. Since 2022, its Natural Ethical Fur (NEF) has been available to luxury clients. The product was developed in response to the growing demand for high-quality, plastic-free faux fur, leveraging the leather and fur expertise at its Tuscan subsidiary Ciemmeci Fashion. NEF used a weaving process similar to knitting to turn noble fibres such as wool, alpaca, camel, mohair and cashmere into fur-like fabrics. The final product is fully customisable, with the potential to alter the hair length (short or long), the appearance (matte or glossy) and the finish (smooth or curly). “This way, you avoid killing the animals, because you just have to cut their hair, and you don’t have to use petroleum,” explains CEO Attila Kiss.Officials Win Or Lose Seattle Seahawks Forever Shirt
However, the production processes are more expensive than those required for real fur, Kiss says, which offsets any savings from the extraction process. This can pose a barrier to uptake for brands, so NEF remains a niche, luxury product. Proponents of animal-based alternatives point to the need to avoid petroleum-derived synthetics, but many natural materials go through significant chemical treatments to stabilise them before they are turned into fashion products, and few biodegrade in the way their ‘natural’ moniker may imply. After years on the decline amid bans and protests, fur is everywhere this season. Whether it’s real or faux, it’s raising concerns about fashion’s sustainability commitments. Still, there is an argument for investing in animal-based alternatives that leverage regenerative agriculture practices to boost the climate and social impacts of certain animal products, such as wool. “If we produce wool responsibly, it can actually be a climate solution and help to support farming communities in locations where there aren’t many other opportunities for employment,” says Nina Marenzi, founder and director of The Sustainable Angle, which hosts the annual Future Fabrics Expo.
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