Officials Young Wild And Three Red Monster Truck Racing Birthday Boy Shirt
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Fagerström only graduated from her MA in womenswear design from Central Saint Martins (CSM) in February this year. She’s known for her optical illusion lenticular pleating technique, applied to skirts and dresses and paired with tailored, sculptural jackets or layered separates. The designer officially launched her brand in September, with the support of the Swedish Fashion Council’s (SFC) incubator, after being inducted during her studies in 2023 (SFC has also nurtured rising stars like Hodakova and All-In). During her first season in the SFC showroom for Autumn/Winter 2025, the designer had already secured three leading stockists: Dover Street Market, H Lorenzo and 10 Corso Como. But Fagerström is still a one-woman team, and the CTF Award prize money will help her as she produces her first collection for stores.Officials Young Wild And Three Red Monster Truck Racing Birthday Boy Shirt
“We’re going into production for the first time, which, of course, is daunting and scary. But also super exciting because sales went really well, so that’s why there’s a lot to do. It’s hard to prepare for when you’re still in school, but now it’s happening for real,” she says. “The prize money will help me to build out the studio, buy new equipment and develop the next collection. It really gives me the chance to scale.” Hosted by pulp, paper and packaging firm Ekman Group and organised with SFC, CTF is a two-day cross-industry initiative aiming to highlight material innovation and promote collaboration by connecting the entire supply chain of man-made cellulosic fibres (MMCF). Fagerström’s approach to the fabrics was to keep the integrity of the fibres, avoiding bleaching or cutting too much, the designer explains. “I wanted to respect the fabric and see how I could incorporate it in a way that would work long term in my business,” she says. “I wanted to see if this could be a partnership I could continue after [with the textile providers]. So I made a look inspired by my previous work, by looking at the fabrics and seeing how they can translate into my [aesthetic].” CTF Award winner Petra Fagerström worked with Sappi Verve and EcocellTM fibres to create a jersey and twill look, which echoes her existing work.
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