Ohio Buckeyes Made Michigan Our Bichigan Quote Shirt
In 2023, Ukrainian model agent and PR Aleksandra Volkova set up Fashion Discovery London, a showcase which spotlights designers from various backgrounds, including many from Ukraine. In its February 2025 edition, the Ukrainian designers featured in the showcase were Sofia Kovalska (who is based in London and blends Ukrainian heritage with contemporary clothing), Shevchenko Sisters (based in Kharkiv and known for its elegant pieces with feminine details) and Demn (based in Kyiv and known for its subversive take on tailoring). “These events serve as a reminder to the global community that the war in Ukraine is still ongoing, but despite this, our brands continue to create stunning collections and grow,” says Volkova. “It is an incredible opportunity for these brands to gain international recognition and for buyers and the global fashion community to discover new talent that truly deserves attention and support.”Ohio Buckeyes Made Michigan Our Bichigan Quote Shirt
“Looking back at the last three years, I think the support from the industry has been unprecedented, especially in the first year. We’ve seen individuals and companies reaching out, offering Ukrainian talent opportunities in the form of pop-ups and retail projects, spots on fashion week calendars,” says Brykalin. “That said, I feel it’s not been the case these past two seasons. Ukrainian designers had an incredible range of opportunities, and those who were ready and willing to use them, have benefited from them. But fashion is business and now it’s gotten back to how good you are and how relevant your product is. Those who know how to stay in the business, stay in the business.” Brykalin adds that, as much as visibility at fashion week and in the press is important, he’s keen to see more tangible investment such as mentorship and retail opportunities to help Ukrainian brands grow and expand into new markets.
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