Santa I Do It For The Hos Christmas Shirt
Happily for both sides, and perhaps because of the shared legacy of innovation, everything came together naturally. “We didn’t start with the idea of a collaboration, and in fact it really wasn’t the intention,” says Molly Anderson, Apple’s vice president of industrial design, on a video call from Cupertino. “We were interested in how they [at Issey Miyake] work, to see what we could learn from them, and the other way around.” A stylish Brit with blunt bangs and wireframe aviators, Anderson found an easy synergy with the Miyake team. “It has felt like a very organic relationship in terms of the personalities working together, without hierarchy, or without feeling like there was a pressure of expertise or scale or knowledge, but really a meeting of minds,” she says.Santa I Do It For The Hos Christmas Shirt
Color choices for the iPhone Pocket were a key part of the two teams’ synergy. The aforementioned shade of mandarin, which Miyamae’s team proposed, was by total coincidence close to the new iPhone 17’s ‘Cosmic Orange’, at the time still unreleased. “We realized that the things that resonate with us are really very similar to things that resonate with them, so that was a lovely moment for us,” says Anderson. Faithful to Apple’s history of paper engineering, the packaging comes with ceremony—and a Japanese twist. The long, frosted paper that contains the iPhone Pocket was inspired by the rice paper candy bags used for a Japanese children’s festival where long sweets are given to symbolize prayers for a healthy life ahead. For Miyamae, it evokes a childlike sense of excitement and anticipation: “The idea is that you’re opening a gift that’s full of candy.”
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