Snoopy Wears Las Vegas Raiders Football Shirt
The Zara offer came as de Saint Sernin was working on a one-off spring 2025 haute couture collection for Jean Paul Gaultier. “That was incredibly exciting for me,” he says. “Because on one hand, I was getting to design a collection for a happy few [at JPG]. And then on the other hand [at Zara], it was a global scale. I want to be able to reach a bigger audience.” As for why Zara chose him, de Saint Sernin theorizes, “I think what’s exciting about me is I’m probably the youngest one that they’ve worked with on this type of project, and I think the collaborations that I’ve done in the past would inspire them.” In addition to the Gaultier couture one-off, he briefly designed Ann Demeulemeester. “And I think that my community is exciting to them.”Snoopy Wears Las Vegas Raiders Football Shirt
Who is his community? “I like to think that it could be whoever relates to my experience,” he says. “I think it’s really important as a young queer designer to not just build my own brand, be independent in the industry, and produce fashion garments, but also to tell stories and be visible.” Models of the moment Alex Consani and Amelia Gray join de Saint Sernin in the Zara campaign, which was shot in New York, a city of “great significance” for the designer, not least of all because it was his fall 2024 collection, shown in NYC and made in collaboration with the Robert Mapplethorpe Foundation, that produced the red-carpet kismet that landed him where he is now. “I invited my mom to the video shoot, because I wanted her to see how big a project it is for us,” de Saint Sernin says. “She was there on set with us for the two days that we filmed, and she was trying on the clothes. ‘I can finally wear LdSS,’ she said. And I was, like, yes, that’s the whole point.”
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