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“French couturiers like Chanel and Schiaparelli, increasingly dependent on American clients, took on the concept of cocktail dressing,” Gabriel says. “They offered luxurious loungy dressing for hostesses of private, high-class cocktail gatherings. Hollywood films featuring Mae West and Greta Garbo, and growing international travel of the 30s, helped to popularize these looks.” Still, it wasn’t until decades later that the name itself was popularized by none other than Christian Dior. At the time, cocktail hour was becoming the norm in households as women began to host parties between the hours of 6 P.M. and 8 P.M. According to the Metropolitan Museum of Art’s website, “Christian Dior was the first to name the early evening frock a “cocktail” dress in the late 1940s, and in doing so allowed magazines, department stores, and rival Parisian and American designers to promote fashion with cocktail-specific terminology.” Dior’s New Look collection, which included dresses and sets with cinched waistlines and voluminous skirts, defined a generation of style that was more versatile than ever before.So I Heard You Like It Fast Shirt
“Paris couturiers always have been an important source for U.S. fashion industry since the 19th century. However, when Paris was occupied during [World War II] that source was no longer available even as an inspiration,” couture historian Adnan Ege Kutay tells Vogue. “After the war, the fashion industry needed to flourish again and women were ready to buy new clothes.” In the 1950s, cocktail dresses were often mid-calf length and made of fabrics such as black taffeta, satin, and chiffon; think Audrey Hepburn’s party look in Breakfast at Tiffany’s. However, new trends emerged toward the second half of the century as young people began to include more freedom of expression in their dressing. In Clothing and Fashion: American Fashion from Head to Toe, the authors explain that “Mod styles dominated cocktail dressing for young women in the 1960s. Along with the mod style, it was acceptable to wear a dressy suit to cocktail parties, and for women going directly from cocktails to dinner, a matching jacket could be worn over a dinner dress. Subsequently, the cocktail party came to embrace many types of events, and as a result, dress codes varied widely.” What’s appropriate for a cocktail attire dress code can vary depending on the occasion, the time of year, and even the hosts. But there are some key rules to keep in mind. While you can undoubtedly wear trousers, consider leaving the denim in your closet and pairing your pants with a dressier silk top or one that has a more sophisticated silhouette than a basic t-shirt.
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