Texas Am Ncaa Womens Volleyball National Champions 2025 Shirt
Brands have traditionally partnered with influencers who post #OOTD content to inspire audiences. Meme accounts take a different approach, tapping humour and cultural commentary to drive mass engagement. This is translating into product discovery and sales — and brands want a slice of the pie. “@Real_Housewives_of_Clapton [RHOC] absolutely impacts shopping habits — I’ve seen it firsthand through the UGC [user-generated content] people share or tag me in,” says the account’s creator. For example, last September, musician Dan Croll shared a carousel featuring himself sporting a New Yorker tote while eating a salami sandwich. The next slide? A meme from @Real_Housewives_of_Clapton showcasing the exact same tote, labelled “What’s in the tote?” — with salami making an appearance, too. The caption? “So delicious and predictable.” Another user joined in on the fun, posting a can of Perelló Gordal olives alongside a pair of blue Adidas Spezials, captioned simply: “Giving RHOC”, as a nod to the two items featuring regularly in their meme dumps.Texas Am Ncaa Womens Volleyball National Champions 2025 Shirt
@PatheticFashion’s Berragan echoes this sentiment, noting how memes are unexpectedly effective for product discovery. “I get tonnes of people commenting ‘ID?’ on memes to find out what product screenshot I used.” Brands are taking notice. “A lot of our clients — Salomon, Roa, Asics, Vans — frequently appear on pages like @TemalaPaire and @Yugnat999,” says Radical PR lead Sarah Mahgoub. Some brands have begun leaning into this by gifting meme account holders, she adds. “Industry players following these accounts can be subtly influenced. Strategically, we’ve pushed for this kind of atypical paid content for our clients,” Mahgoub explains. Considering the sometimes tongue-in-cheek nature of these memes, is there any risk in being featured? Mahgoub doesn’t think so. “It’s rarely negative, and, in my opinion, has a neutral impact. Plus, it’s fleeting — you see it, get the joke (or not) and move on,” she says. Mahgoub adds that starter packs don’t usually critique the product itself, but rather a consumer archetype, which, in reality, exists within a brand’s audience. “Ultimately, being part of the conversation signals a brand’s relevance in fashion culture, which is a good thing.” Still, not every brand can — or should — lean into memes. “I always urge brands to think about their core identity. Is humour part of it? Do they have a founder who enjoys being cheeky or self-deprecating?” says Chen, who notes that designers like Marc Jacobs and Thom Browne have a sense of humour fitting for the format.
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