The Goonies Never Say Die Graphic Shirt
Resale is likely to benefit, experts agree. Already recognised by savvy shoppers as a cheaper way into the luxury market, consumers strapped for cash are likely to turn to the secondhand sector as a means of refreshing their wardrobes for less. Ahead of the tariff announcement, 59 per cent of consumers said that if incoming government policies around tariffs and trade make apparel more expensive, they will seek more affordable options like secondhand, according to online resale platform Thredup. This number was even higher among younger consumers (Gen Z and millennials), at 66 per cent. Thredup CEO James Reinhart says that, as the cost of new apparel is driven up, resale’s value proposition becomes even more compelling.The Goonies Never Say Die Graphic Shirt
“This could ultimately be a boon for the resale and secondhand industry in the US, because goods that are already here obviously won’t be subject to tariffs,” says Sky Canaves, principal retail and e-commerce analyst at market research firm Emarketer. Reinhart agrees, noting the domesticated supply chains sourced from American closets. But Lu cautions against over-optimism surrounding the secondhand sector. Though it may see an uptick in the near term, in the long run, it too may feel the impact. “Even secondhand clothing [won’t] be immune to the trade war,” he says. Secondhand depends on a supply of new clothing, and if the tariff war results in fewer imported products (a likely scenario), it will reduce the supply of new clothing. This lessened supply — and increased demand — could drive up the price of resale, Lu adds, negatively impacting the market.
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