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It also marks a significant appointment for Victoria’s Secret, which has been undergoing a years-long rebrand. Controversies around former CEO Les Wexner’s ties to Jeffrey Epstein and CMO Ed Razek’s 2018 comments about trans models, combined with a turn in consumer sentiment that prioritised body positivity and inclusivity, forced the lingerie giant out of favour. In the aftermath, Victoria’s Secret paused its supermodel fantasy-fuelled runway show, appointed a diverse group of ambassadors to form its ‘VS Collective’, including Megan Rapinoe and Paloma Elsesser, and split from Wexner’s L Brands in 2021, going public on the New York Stock Exchange as VSCO. In March, it reported a 1 per cent increase in annual revenues for 2024 over 2023, to $6.23 billion, nearly half of the $11.8 billion it reported in 2020.Yes Im Old But I Saw Hurricanes Greatness Thank You For The Memories Signatures Shirt
Selman’s hire is a sign of strength for Victoria’s Secret’s revival. He and Super decamped from a competitor. Victoria’s Secret also completed the acquisition of online lingerie startup Adore Me, once considered a rival upstart, in 2023. Its fashion show returned as a film concept in 2023 before making its runway comeback in 2024. “In the brand’s ongoing evolution, Adam will serve as both navigator and visionary—honoring heritage while charting new territory,” Super says. Selman has crossed paths with Victoria’s Secret in the past: he started his career working under Zaldy Goco, the designer known for creating Victoria’s Secret’s famous angel wings. Will Selman brush off the wings in his new role?
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