New Heights Jason And Travis Kelce Shirt
Increasingly, brands like Theory are building direct relationships with farmers to overcome these challenges. In the UK, British Pasture Leather (BPL) is part of a broader movement to reconnect fashion with farmers. Since 2020, co-founders Alice Robinson and Sara Grady have been tracing British leather back to the farm level, creating the infrastructure that will hopefully help to distinguish regenerative leather from more environmentally destructive practices. “Livestock agriculture is practiced across a great spectrum of approaches and that’s obviously a huge flashpoint for brands using leather,” says Grady. “Tracing the hides back to the farm level means we can bring distinction to farming practices that have positive impacts.”New Heights Jason And Travis Kelce Shirt
BPL works with a small group of British farms certified under Pasture for Life, but it doesn’t trace individual products to individual farms as of yet. Instead, it operates on a batch traceability model, explains Grady. The bag featured is an iteration on Been London’s Calvert tote, which was sold in limited quantities as part of BPL’s Made With campaign, reimagining the hero products of 10 British brands in British leather. Been London founder Genia Mineeva, who works primarily with waste materials, asked for the parts of the hide typically considered “undesirable”, including the suede, belly and shoulder pieces. Jewelry brand Monica Vinader is taking a similar approach to gemstones. In 2022, the brand launched DPPs with 50 of its bestselling styles and set up a program called Mine to Market, which traces its gemstones. “The jewelry industry is incredibly complex and quite opaque; fraught with human rights challenges and biodiversity issues. Gemstones in particular come from all over the world and the supply chain is very artisanal, with a lot of middlemen involved,” says chief product officer Megan Shearer. Other materials had quicker fixes for traceability — switching to recycled gold and silver, and lab-grown diamonds — but the brand has only managed to trace 52% of its gemstones to their mine origin.
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