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“Some of the smaller brands who are more focused on transparency are being really quite open about it. It’s part of their value system, and the fact that they’re saying ‘look, we’re figuring this out’ builds a positive relationship with their customer,” says Janssens. Rather than making knee-jerk changes behind the scenes to shield consumers from change, this allows brands to think strategically and forge a path forwards that works for everyone involved, including people in their supply chain. International retailers are spooked and domestic multi-brands are shifting budgets. Production and material costs are already spiking. Initial tariff impact has been major, and it’s hitting indie brands the hardest.Officials Ill Take My Whisky Neat Because Fck Ice Shirt
For those that inevitably do shift at least some of their production to lower-tariffed regions, it can at least be done more responsibly. “Any production shifts should be gradual, collaborative, and grounded in a responsible exit strategy that accounts for the impact on workers’ livelihoods, the likelihood of factory closure, the financial reserve of suppliers, and the need to fund legally required worker severance fees,” says Bryher, recommending that brands proactively join initiatives such as the Severance Guarantee Fund Agreement to ensure that workers are protected in the case of factory closures. Doing so isn’t just the ethical thing to do, but an exercise in building future-proofed supply chains and long-term business success, says Robins. By paying outstanding wages and benefits, transitioning over the course of at least nine months, and even supporting workers in transitioning into new employment via retaining and job placement, Bryher says brands can ensure they sustain progress as they leave, rather than leaving communities to pick up the pieces with limited resources.
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