Officials Legalize Marinara Shirt
To adhere to the principles of the just transition and support the case for it throughout this turbulent trade period, brands must employ long-term strategies that give the garment workforce agency, experts say. “This is a leadership crisis. It is now fashion’s moral duty to show how the industry can come together to build something resilient for everyone,” says Karaosman. “Transition starts from the people. Brands need to create long-term, holistic strategies.” The H&M Foundation, which recently published a roadmap to a just transition in Bangladesh, calls upon the industry to collaboratively safeguard hard-won social and environmental gains. “With shifts in trade and tariffs putting progress at risk, especially in sourcing hubs like Bangladesh… we see an urgent need to champion innovations and collaborations that help decarbonise the textile industry while building resilience in communities most exposed to future shocks,” says Fernanda Drumond, head of collective action, H&M Foundation.Officials Legalize Marinara Shirt
Alice Janssens, lecturer in fashion marketing and management at the University of Southampton, sees staying the course as a central pillar of brand equity. For some brands, this means having difficult conversations with customers. US brand Petite Studio wrote an open letter to its customers, outlining that it will be raising prices and explaining that the move will ensure the brand can continue to support and invest in its Chinese supply chain. Kooshoo has adopted a similar strategy. “We’re holding the line, and we believe customers are looking for that, too. They want transparency,” say the brand’s founders, whether that’s about who makes their products, challenges the brand is facing or even potential price rises. “We’re committed to standing by [our manufacturing partners] through this,” they add.
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